Value comes in many forms. You may derive value in having built your business. Customers
derive value from your products and services. Employees derive value from being
part of the team and supporting their families. Your family derives value from
the resources and benefits you bring home.
When looking at the value of a business, we have to take all of these factors and more into
consideration. For example, a competitor may value acquiring your business to
expand their market share or reduce competition. A strategic buyer may value the
acquisition of your business to expand into a new niche. A private equity firm
may want to incorporate your business into one of their portfolio
Regardless of the intention of an outside entity placing a value on your business, making
your company more valuable to your customers, vendors, employees and management
team can only help generate more revenues and profits. There is the obvious
ultimate realization of this greater value if and when you decide to execute a
Redtail Capital has licensed proprietary systems and processes that can assess your
current value drivers and help you generate an action plan that will create the
additional value that takes your company to a higher level.